Top Beauty Retail Apps Performance in Serbia Q2 2025

In the second quarter of 2025, the top beauty retail apps in Serbia exhibited varied performance trends according to Sensor Tower data. Here's a closer look at the key metrics for each application.

Mein dm saw a fluctuating pattern in weekly downloads. Starting with 13K downloads in early April, it peaked at 20.7K before experiencing a gradual decline, stabilizing around 8.5K by the end of June.

Alexandar Cosmetics maintained low download numbers throughout the quarter. Downloads increased from 12 to 570 in April, but mostly hovered around the 100 mark for the rest of the period.

Think Dirty – Shop Clean experienced a notable surge in downloads, reaching 315 in mid-May, though it started and ended the quarter with significantly lower figures. Revenue was minimal, peaking at $3 in April.

Oriflame downloads remained consistent, with a slight uptick in May reaching 116, before tapering off to 39 by the end of June.

Cosmetics BF showed a gradual increase in downloads over the quarter, peaking at 144 in mid-June, and concluding with a slight decrease to 115.

For more detailed insights and data, visit Sensor Tower's platform.